University System of Georgia Branding Guidelines

External Affairs Division

Welcome to the USG Branding and Editorial Guidelines

These guidelines ensure all official USG communications — including websites, materials and presentations — maintain a clear, consistent and recognizable brand identity.

Who should use these guidelines?

Anyone creating official communications or promotional materials for USG, including co-sponsored programs and partnerships.

Need help or approval?

Connect with USG Communications early in your design process. We can help you stay on-brand and create impactful materials.

Questions or need guidance?

Email communications@usg.edu.