University System of Georgia Branding Guidelines

The central communications/public information operation for the USG

Colors

Primary Colors

Blue is a unifying brand element across the USG, and there are several shades to choose from within the primary and secondary color palettes. When creating communications, be sure to adopt our official color palette.


USG Blue
100, 88, 0, 0
CMYK
0, 56, 168
RGB
0038A8
HEX
USG Grey
58, 50, 50, 18
CMYK
106, 106, 106
RGB
6A6A6A
HEX
USG Black
75, 68, 67, 90
CMYK
0, 0, 0
RGB
000000
HEX

Secondary Colors

USG Dark Blue
84, 68, 47, 38
CMYK
45, 63, 80
RGB
2D3F50
HEX
USG Red
5, 100, 78, 0
CMYK
227, 28, 61
RGB
E31C3D
HEX
USG Light Grey
7, 5, 5, 0
CMYK
235, 235, 235
RGB
EBEBEB
HEX
USG Light Blue
54, 9, 7, 0
CMYK
110, 188, 219
RGB
6EBCDB
HEX
USG Green
50, 0, 99, 0
CMYK
141, 198, 65
RGB
8DC641
HEX
USG Medium Blue
87, 53, 19, 2
CMYK
40, 110, 156
RGB
286E9C
HEX