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The Takeover of a Corporation

'Mock-ups' of newspaper and magazine covers featuring the Nabisco story.

Speculation Begins

October 1988

Reports begin to be published in the business press that RJR Nabisco is under threat of a breakup, a merger, or a leveraged buyout. By the end of October, newspaper business sections are running several stories a day about the buyout.

Smoke signals on the street say: 'Buy RJR Nabisco'
Whispers have it that to avert a takeover, management plans to take the company private and then sell the tobacco unit.

Marcial, Gene G.
Business Week, 17 October 1988, 102.

RJR Nabisco's CEO and top managers try to take control of the company in a leveraged buyout. They plan to sell off some of the corporation's assets and run the rest as a private company.

KKR Confident It Can Fund Nabisco Takeover
Talks between KKR and an RJR management group backed by Shearson Lehman, apparently broke down early on Wednesday.

Financial Times (London) 28 October 1988, 32.

TV May Be Hurt by Effects of Food Company Buyouts
Four major food companies [including RJR Nabisco] involved in possible buyouts may cut back their television advertising because of the free cash for takeover-related financing.

Broadcasting, 31 October 1988, 39.

Business Press Characteristics
PUBLICATION TYPES: Includes business periodicals (Forbes, Business Week, Wall Street Journal), trade/industry publications (Textile World, Progressive Grocer), business sections of daily newspapers, and web sites associated with those publications.
AUDIENCE: Business and financial professionals, the general public. Uses some technical terms specific to business or that industry.
WRITTEN BY: Journalists specializing in business news
TIMELINESS: Contains very up-to-date information
CONTENT: Resembles popular magazines like Newsweek, with lots of pictures and advertisements. Does not usually contain footnotes or references.

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