Page 1 of 9 next »

Business Research

The science of the deal

Research in business is different from doing research in other fields because using scholarly publications is usually less important than it is in the humanities, social sciences, and sciences.

Other distinguishing characteristics of business research include:

In this 'Flow of Information' timeline, we will follow the buyout battle for the giant corporation RJR Nabisco. Even during the frenetic time of mergers and acquisitions in the late 1980s, the RJR Nabisco takeover stood out as an example of greed gone haywire.

RJR Nabisco aspires to be the dominant manufacturer of food and tobacco products in the world. In the U.S., one out of every four cigarettes sold is a RJR Nabisco brand. Not only does the company own the cigarette brands Camel, Winston, and Salem, it also manufactures famous snack foods like Oreos, Fig Newtons, Chips Ahoy, Cheese Nips, Ritz Crackers, and Wheat Thins. Plus, it produces an enormous range of other products such as A.1. Steak Sauce, Grey Poupon mustard, Planters peanuts, LifeSavers, SnackWells, and Milk Bone Dog Biscuits.

Page 1 of 9 next »